Alison Fennah, Senior Business Advisor for IAB Europe says: “Congratulations to our all of our 2014 winners and highly commended entries. The quality and quantity of the entries clearly demonstrates the impact robust research projects have on the development of the industry. The awards help to promote and share best practice across Europe, and the winning projects will add to IAB Europe’s library of best practice and knowledge to be used and referenced by industry professionals.”
The 2014 winning and highly commended entries are:
Category: Branding
Winner: Bundesverband Digitale Wirtschaft (BVDW) e.V. (IAB Germany) The power of creation
Highly Commended: Sticky Google and Samsung uses Sticky to verify impact of tablet
Category: Ad Effectiveness
Winner: Yahoo! France Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales
Category: Consumer Attitudes & Behaviour
Winner: Microsoft UK Families Research. A study from Microsoft and Sparkler.
Highly Commended: Yahoo! UK Mediasenses
Category: Mobile Internet
Winner: Yahoo! UK Mediasenses
Category: Social Media
Winner: Havas Media Brussels SRP Study by Havas Media Brussels: The perfect match between TV & Social Media
Category: Multi-Screen
Winner: IAB UK IAB RealView – how consumers use connected devices and what advertisers can learn from this
Category: Audience Measurement
Winner: comScore Determining Publisher's Global Multi-Platform Audience
Category: Best Use of Research Budget
Winner: Facebook and Vizeum UK Measuring advertising’s impact on store traffic using mobile geolocation data
Highly Commended: IAB Poland Privacy in network
Nick Hiddleston, Worldwide Research Director, ZenithOptimedia was Chairman of the 2014 Jury which included by Bernd Vehlow, Head of Market Research at United Internet Media, Paul Hardcastle, Director, International Consumer Research at Yahoo!, Pawel Kolenda, Market Research Manager at IAB Poland and Nathalie La Verge, Managing Director at IAB Netherlands.
