Interactive Advertising Bureau

News

IAB Europe launches Mobile Brand Builders

Bjorn Bojen
|
04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
|
22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
|
16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]

New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
|
24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]

Mobile is unlocking new advertising budgets

Bjorn Bojen
|
17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]

IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
|
11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]

IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
|
19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]

IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
|
11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]

IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
|
05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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