The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South of France for the Cannes Lions Festival 2024.
Embodying creativity (and luxury) like nowhere else, the fast-paced environment and jam-packed schedules will return 17-21 June as senior leaders from across the globe get together to celebrate the industry, forge connections, and look to drive innovation forward.
This year, the team from IAB Europe will be there to meet, greet, and share expertise with our members and to create new connections with companies from across the ecosystem.
Focusing on Retail Media and Sustainability, our Industry Development & Insights Director, Marie-Clare Puffett, and Data Analyst & Sustainability Manager, Dimitris Beis will be on hand to discuss the integral work we are doing and how we can help you to meet your needs in these innovative areas and more.
Here are some of the exciting things we have planned for our time in Cannes:
Tuesday 18th June
Retail Media: The Road Ahead for Europe with IAB Europe & Criteo
On Tuesday, June 18th at 10 CET, immerse yourself in an exclusive gathering hosted by Criteo and IAB Europe, alongside key leaders from across the ecosystem. Amidst the buzz of Cannes Lions, we'll convene to tackle the pivotal question: What strategic steps must our industry take in the forthcoming year ahead?
Speakers include:
Expect thought-provoking insights from a diverse panel of Retail Media experts, fostering an interactive dialogue aimed at navigating the complexities of decision-making. Following the session, there will be networking opportunities and light refreshments — all set aboard the Criteo yacht.
Find out more and register to join here.
Commerce Connect at the VideoWeek Villa
Retail Media promises brands the means to deliver effective campaigns with measurable outcomes. But how are retailers actually making this promise a reality? What can we learn? Join this fireside chat led by IAB Europe to learn more from those at the forefront of developing retail media networks at the VideoWeek Villa.
Wednesday 19th June
In-Store Breakfast Roundtable
Hosted in partnership with PRN, IAB Europe will bring together thought leaders from retailers for an invitation-only roundtable discussion on the evolving area of in-store retail media.
For more information on how to join please contact Marie-Clare - puffett@iabeurope.eu
Meet Us There!
If you are heading to Cannes and would like to connect with the IAB Europe team, please reach out to:
Marie-Clare Puffett - puffet@iabeurope.eu
Dimitris Beis - beis@iabeurope.eu
We look forward to connecting and celebrating with you in Cannes!
