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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

Amy Mazzola
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18/01/2024
New resource for media buyers provides an overview of on-site, off-site and digital in-store retail media ad opportunities offered by […]
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IAB Europe Expresses Strong Concerns on The European Parliament’s Draft Report on GDPR Procedural Regulation

Amy Mazzola
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17/01/2024
Digital Marketing and Advertising Association Calls for a Harmonised Cross-border Complaints Process  Brussels, 17th January, 2023 - IAB Europe, representing […]
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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Amy Mazzola
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19/12/2023
Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify was elected as the Chair of IAB Europe’s Programmatic Trading Committee […]
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IAB Europe Unveils 2023 Attitudes to Programmatic Advertising Report, Showcasing Industry Trends and Sustainability Focus

Amy Mazzola
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23/11/2023
Brussels, 23rd November, 2023 — IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today released […]
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IAB Europe Offers Key Recommendations to Enhance GDPR Enforcement in Cross-Border Cases

Lauren Wakefield
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26/10/2023
Brussels, Belgium, 26th October, 2023 - IAB Europe, a European level association representing a diverse membership of digital marketing, digital […]
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New IAB Europe Board Elects Chairman, Executive Committee

Amy Mazzola
|
22/09/2023
  22 September 2023 - Brussels, Belgium – This week, at DMEXCO, Cologne, IAB Europe, the European level association for […]
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Blog

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4 Reasons Why You Should Attend Interact 2024 in Milan

Lauren Wakefield
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17/04/2024
Still thinking about attending IAB Europe's flagship Digital Advertising and Marketing Conference in Milan? With just over a month to […]
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Dive into IAB Europe's Q1 2024 Committee Highlights & Discover What's Coming Up!

Lauren Wakefield
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17/04/2024
Spring has sprung and we're delighted to share a round-up of some of the great work we have achieved in […]
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Guest Member Blog Post with Advertima: Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Amy Mazzola
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16/04/2024
In this week’s guest member blog post, we caught up with  Iman Nahvi,  Co-Founder, Chief Executive Officer at Advertima as […]
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Rebutting the Flawed Assumptions Surrounding the Debate on the ‘Consent-or-Pay’ Model

Lauren Wakefield
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15/04/2024
In the context of the EDPB’s upcoming Opinion and subsequent Guidelines on the ‘Consent-or-Pay’ model, a number of statements and […]
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Meet the Interact 2024 Speaker - A Q&A with Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)

Lauren Wakefield
|
12/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]
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Join the IAB Europe Team - Vacancy for Chief Operating Officer (COO)

Lauren Wakefield
|
10/04/2024
IAB Europe is soliciting candidacies for a new, senior position of Chief Operating Officer (COO) to enable the Association’s growing […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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