Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation

Lauren Wakefield
|
07/09/2023
Brussels, Belgium - 7 September 2023: IAB Europe confirms today that, following IAB Europe’s appeal against the Belgian’s Data Protection […]
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IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation

Lauren Wakefield
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06/09/2023
  Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]
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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

Lauren Wakefield
|
27/07/2023
27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today […]
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IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release

Amy Mazzola
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25/07/2023
  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]
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IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

Lauren Wakefield
|
13/07/2023
Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth increasing by 22.1%  Brussels, Belgium, […]
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IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

Lauren Wakefield
|
08/06/2023
IAB Common Commitment agreement signed by National IABs and Federations shows alignment on a work plan and framework that supports […]
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Blog

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Digital Advertising Industry Sends Letter to the EDPB Chair Raising Concerns Over Proposed EDPB Guidelines on ePrivacy

Amy Mazzola
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02/04/2024
The digital advertising industry, represented by IAB Europe and several national chapters - Alliance Digital, IAB Ireland, IAB Italia, IAB […]
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 IAB Europe and National Associations Address Concerns on EDPB Guidelines on ePrivacy to National Ministers

Amy Mazzola
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28/03/2024
In a collaborative effort to advocate for the interests of the digital advertising industry across Europe, IAB Europe, in coalition […]
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Exploring Sponsored Product Ads: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
28/03/2024
Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]
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IAB Europe Submits Annual Report on Combatting Disinformation

Lauren Wakefield
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26/03/2024
IAB Europe has submitted its annual report for the Code of Practice on Disinformation (CoP).  The report from IAB Europe […]
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New IAB Europe Attitudes to Retail Media in Europe Survey Now Open!

Amy Mazzola
|
21/03/2024
We’re excited to invite retail media buyers and sellers to participate in our new Attitudes to Retail Media survey.  We […]
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Guest Member Blog Post with Coinis: Transforming Workplaces: The Unique Culture of Coinis

Amy Mazzola
|
13/03/2024
In this week’s guest member blog post, we caught up with Isidora Matović, Social Media Manager at Coinis as she […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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