Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Lauren Wakefield
|
15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]
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IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Lauren Wakefield
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08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]
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IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

Amy Mazzola
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25/01/2024
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]
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IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee

Lauren Wakefield
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24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]
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IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

Amy Mazzola
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22/01/2024
Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]
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IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 2/2023

Amy Mazzola
|
18/01/2024
Brussels, Belgium, 18 January 2024 - IAB Europe, in coalition with national trade association members representing thousands of companies operating […]
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Blog

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Guest Member Blog Post with Digiseg: Can We Finally Abandon the Myth of One-to-One Marketing?

Amy Mazzola
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09/05/2024
In this week’s guest member blog post, we caught up with Søren H. Dinesen, the co-founder and CEO of Digiseg. […]
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Introducing Programmatic Perspectives: In-Depth Conversations & Insights from Members of IAB Europe’s Programmatic Trading Committee

Lauren Wakefield
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02/05/2024
This week marks the launch of a brand new series - ‘Programmatic Perspectives’. Brought to you by the members of […]
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Meet the Interact 2024 Speaker - A Q&A with Paul-Antoine Strullu, Head of EMEA at Scope3

Lauren Wakefield
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23/04/2024
IAB Europe’s flagship event Interact 2024 is heading to Milan on 21st - 22nd May. In partnership with IAB Italy, […]
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CJEU Judgement of 7 March 2024 in TCF Case: IAB Europe’s Analysis

Lauren Wakefield
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23/04/2024
On 7 March 2024, the Court of Justice of the European Union (CJEU or Court) rendered its judgement in case […]
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Meet the Interact 2024 Speaker - A Q&A with Tiernan O’Morain, Digital Transformation Director at Diageo

Lauren Wakefield
|
22/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]
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Celebrating Earth Day: Resources to Support Sustainability in Digital Advertising

Lauren Wakefield
|
22/04/2024
As we celebrate Earth Day, a momentous occasion dedicated to raising awareness about environmental issues and advocating for the protection […]
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IAB Europe
Rond-Point Robert
Schuman 11
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