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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe launches Mobile Brand Builders

Bjorn Bojen
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04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]
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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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Blog

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Introduction to IAB Europe's new marketing team

Bjorn Bojen
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14/07/2019
IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett and my colleague Helen Mussard, […]
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Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale

Bjorn Bojen
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14/07/2019
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
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The digital skill gap: why it matters and how you can get involved in addressing it

Bjorn Bojen
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09/07/2019
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using […]
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As online video budgets increase – is the industry chasing short-sighted gains?

Bjorn Bojen
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08/07/2019
Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital video advertising adoption continues to […]
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IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem

Bjorn Bojen
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02/07/2019
Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, Global Media Insight Director, Teads […]
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Demystifying blockchain: present and future

Bjorn Bojen
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02/07/2019
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is not news to anyone. Heck, […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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