IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients
For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]
Read More »Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]
Read More »The Current State of the Programmatic Advertising Market
On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry […]
Read More »Guest blog: State of advertising data market
by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the world and to stay effective […]
Read More »Member blog: Consumers want more TV but they don’t care which screen
by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, the narrative has consistently pitched […]
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