Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaBrand safety remains a priority for marketers across the globe. Between a
rapidly evolving media landscape and booming content growth, marketers
are increasingly invested in protecting their brand’s reputation and allocating
media budgets towards content that minimises the risk to their brand.
In this study, Integral Ad Science (IAS) explore what UK consumers regard as
brand safe/unsafe content, and also understand the impact the ad
environment has on their perceptions of brands and their advertising.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
