Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaIn February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series to do a deep dive into the different quality components. In this dedicated webinar focusing on Ad Fraud, industry experts discussed what ad fraud is, how it can be detected and how it can be combated. They shared examples and best practices for all channels to help stakeholders better manage and mitigate ad fraud in digital advertising.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
The topic of corporate measurement is vital for sustainability discussions worldwide, serving as a key step toward achieving net-zero emissions. […]
