Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy Mazzola
Throughout 2022 and into 2023, Teads and Lumen have been dedicated to expanding the existing body of research in the field of attention measurement. Both companies share the belief that continual proof points are essential for brand advertisers seeking to embrace attention-based metrics. Given the significant findings of the Lumen/PwC work referenced in the report, the importance of ongoing research in this domain cannot be overstated. Additionally, there is a desire to move beyond individual case studies and progress towards more comprehensive meta-learning. By replicating the same methodology over time and testing multiple campaigns, we can control for various factors such as target audiences, creative strategies, and seasonality. This approach enables us to gain a clearer understanding of the true impact of attention on outcomes.
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Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
