Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaIAB Europe's Retail Media Committee has created the first pan-European definitions of Retail Media in a digital advertising sphere which have consensus across the National IAB network in Europe. These definitions were first published in the IAB Europe 101 Guide to Retail Media. We have now created this handy one page overview of the definitions.
Download below.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
