Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaThe IAB Europe Retail Media Product Matrix is a one page overview of the advertising products available via on and off-site retail media opportunities as well as the key drivers and KPIs that might be used.
It has been inspired by the BVDW Product and Verticals Portfolio which was developed by the BVDW Retail Media Circle (RMC).
It sits alongside an array of other Retail Media resources developed by IAB Europe (see Retail Media Hub here).
Thank you to the following members that helped to review and adapt the BVDW Product Matrix for a European version:
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
