In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted the first in a series of webinars on 4th April at 12 pm CET. The webinar featured key contributors to the guide, including experts from our Brand Advertising committee, who discussed the guide's significance and delved deeper into what constitutes quality in digital advertising and how this can be achieved. Participants heard insights into why quality is paramount and gained valuable perspectives on implementing best practices.
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
On April 23rd, 2024 we went to the vibrant city of Amsterdam, Netherlands for our 2024 Great Debate on Retail […]
In this webinar, the IAB Europe team provided a deep dive into the Retail Media metric and measurement standards that […]