Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaDigital advertising in Europe is both exposed to cyclical forces of economic uncertainty and structural forces of industry change. As the season of 2024 predictions inevitably begins, this presentation took an empirical, evidence-driven look at the future by analysing 10 forces shaping the future of digital advertising. From the well-trodden industry transformations to largely unnoticed developments, the presentation, delivered by our Chief Economist, Daniel Knapp, encompassed perspectives on the buy and sell side and implications for the future, always rooted in ad spend data.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
