Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Lauren WakefieldGlobal commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, representing more than 20% of global advertising revenues, according to MAGNA Global. With such an influx of dollars heading into the wider commerce media space, advertisers need to think critically about how to maximise their media investments and commerce companies need enhanced media strategies. Emerging channels, like offsite, are proving to be impactful as all sides of the ecosystem navigate the next wave of commerce media. The enclosed forecast puts the spotlight on:
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
