Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Lauren WakefieldIAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data Without Filters', which addresses the evolution and growth of activity in influence marketing during 2023 in Spain. The report provides insights and conclusions, after analysing sectors, creators, platforms, and formats, as well as different performance metrics and market benchmarks. The analysis includes more than 97 million pieces of content on Instagram and TikTok, 235,000 influencers with more than 10,000 followers, and 1 million mentions.
Find out more and download the report here.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
