Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaIAB Spain has release a White Paper on the Metaverse and Web3 prepared by its Metaverse Commission. The objective of the White Paper is to help understand the scope of the Metaverse and Web3 so that professionals in the digital industry can propose immersive projects and experiences. Furthermore, it highlights the opportunity that it represents for brands to make use of new technologies, positioning consumers as protagonists of the experience and providing new formulas with which to create and activate narratives with high emotional and sensory impact.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
