Interactive Advertising Bureau

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October 7, 2014
IAB Europe Report: European Online Advertising Spend 2014

IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the […]

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October 7, 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital […]

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September 19, 2014
The Consumer Barometer tool

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, TNS […]

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September 19, 2014
IAB Europe Report: European Programmatic Market Sizing 2013

The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please […]

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September 2, 2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their […]

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July 10, 2014
IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of a campaign to educate the […]

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June 18, 2014
IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement.  Industry stakeholders state their priorities […]

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May 23, 2014
IAB Europe’s Research Awards Winners 2014

IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore. The awards recognise and […]

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April 7, 2014
IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment […]

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March 6, 2014
How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs and members. It explains the […]

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January 8, 2014
Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown's AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what […]

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January 8, 2014
IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the European online advertising market, from […]

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IAB Europe
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