These insights from MeMo provide some key considerations for delivering effective retail media advertising. The insights dive into the effect of ad positioning, how retail media ads perform on desktop vs, mobile and the impact of endemic vs. non-endemic brands.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]