Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaThis study, conducted by Digiseg and AdExchanger, analyses how top publishers are using first-party data to improve addressability and privacy – and drive more advertising revenue and campaign success. The study establishes benchmarks for first-party data addressability, scalability, and privacy issues. Also included is the value of tracked and untracked data solutions, the use of granular neighbourhood and household-level audience data, and other key opportunities related to these issues.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
