Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaIAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration with PwC. Now in its third year, the purpose of the study is to share with the industry a global vision of digital advertising investment in the Spanish market. This report provides investment results for 2023, as well as an investment forecast for 2024.
As stated in the report, in 2023 investment in advertising in digital media in Spain exceeds 4,970 million euros, growing by 9.8% compared to 2022 and 20.8% compared to 2021. This growth is mainly driven by an increase in categories such as Connected TV, Digital Audio and Influencers. To find out more download the report below.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
